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This gives readers a way to get more information in a single tap. Try adding a linked logo or including specific pages (your blog, services page, etc.). Contact informationĭon’t forget to add your contact information in your email footer design. A visible link is also required by email unsubscribe laws. Build transparency and trust with readers by giving them a simple way to opt out if they choose to. If you’ve ever decided to unsubscribe from a brand’s emails but couldn’t find the link to do it, you understand the frustration. It’s good business and prevents spam complaints. While no one wants to lose subscribers, it’s paramount to include a clear, easy-to-find link to opt out. Here are some common footer elements: An easy way to unsubscribe Beyond these basic components, however, there’s much more information you can include in an email footer. Most email service providers require you to include certain information in your footer, such as a physical address for your business and a link to unsubscribe to comply with anti-spam laws. Click To Tweet What to include in your email footer Your email footer is a place for transparency, clarity and good design, all of which can say a lot about you and your brand. Let’s review some email footer best practices that can take your footer - and the rest of your email - to the next level. They also use the footer to learn how to contact you and to manage their subscription preferences. The email footer is often where your subscribers look for details about your brand. But don’t overlook this component of your email - it’s a critical piece to your overall email design.įooters contain important information and get plenty of action. Wrap-up: Best practices for email footer designĮmail footer design is often an afterthought for brands.